Tabby spent the last four years rewriting the Gulf's relationship with credit. What began as a checkout button on fashion storefronts is now a financial platform — cards, wallets, and a consumer app that millions of UAE and Saudi shoppers touch each month. The company's most recent raise placed it firmly in unicorn territory, and the conversation inside the organization has shifted from growth-at-all-costs to the discipline a listing demands.
The signals are visible. Tabby has expanded its board with directors carrying public-market experience, tightened its reporting cadence, and begun publishing audited metrics that read more like a pre-IPO disclosure schedule than a startup's investor update. The BNPL model — once dismissed by regional banks as a niche — has proven durable through a tightening cycle, and Tabby's merchant network now spans the categories that matter most to Gulf consumer spending.